Connecting with customers and potential customers is increasingly possible and important for businesses looking to get ahead. There are a huge number of ways to do this: from ad campaigns to live events. So, aside from keeping us company, what makes blogging such a useful way of interacting with the public?
It's cheap and quick
We can provide you with a fully functioning website that has excellent blog capabilities for a great price and, once your blog is set up, it won't cost you a penny more.
Even better, blogging doesn't have to take up a lot of time. Because the best way to catch attention is with short punchy pieces that focus on a particular issue relevant to your business, you can talk about things that are already on your mind.
Blogging is a great way to build a personal connection with your customers or clients. It can help build up a sense of loyalty that you can't replicate through sales offers or adverts. This is particularly true if you allow comments on your blogs. By generating an interactive discussion, you can turn your website into a community in which people can share their thoughts and to which people feel an emotional attachment.
You can take this even further by using your blog to organise competitions or accept submissions for new ideas or even criticism. If you give people a sense that they're part of your project and that their suggestions can lead to genuine changes in the way you operate, then you'll find them much more willing to give you their custom.
It's got great reach
If you combine your blog with social media then you can reach far more people than you ever could with live events. Moreover, if you manage to talk about something that genuinely sparks interest then people will do your advertising work for you. They'll make sure it spreads and they'll share with people who they think will be interested. This means that you can actually achieve far more targeted coverage, aimed at the key audience with which you want to engage, than you could through most ad campaigns.
It's a great place to tie together the rest of your business
If you can build a successful and self-sustaining community based around your blog, then you can use it to introduce people to other elements of your business. A single sale that leads a customer to your blog stops being a one-off transaction and instead becomes a gateway through which you can show them the other products and services that you offer.
There's a reason why blogging has become such a major phenomenon in the past decade. Engaging with a huge variety of people and writing pieces that get them talking is actually enormously rewarding. Best of all this actually has a practical advantage too; the more you enjoy your blog the more that your blog will be an enjoyable and attractive place to visit.
We hope that you found this a useful introduction to the 'ins' and 'outs' of blogging for business. If you want to give your website blogging capability or you're interested in other ways of creating an interactive online experience, please get in touch and we'll be happy to give you a quote.